We want to give learners exciting new tools and experiences that make learning fun and productive. There are a lot of dynamic components and systems to work with these days. We make the most of the them from the browser to virtual worlds to iPads to smartphones. Yet, we don't want the lesson or content to get lost in the delivery. We always remember that sometimes a simple, clear message is the most useful. At the same time, web natives demand a lot from online offerings and it is important to yell the battle cry “Don't Be Boring!” Games can be serious, but being dull is unforgivable really.