It's a small milestone for our work on Heritage Key that the site now outranks the British Museum in Alexa rankings--both US and UK. We opened our site only in August 2009 and the British Museum has more than 5 million physical visits, sells tickets to events and is generally the greatest museum for ancient world history. Today our ranking is Alexa global ranking is 57,100 and BM is 57, 196 -- we are also even better in the UK (3,995 vs 4,176) which is a surprise to us.