In line with my notes about Media Convergence it is a good proof point to see that EA is launching FLIPS, an eBook product with content from Penguin and others on Nintendo DS. According to their release: "FLIPS has been designed to give children of all ages a fun new way to read their favorite books. EA has worked with some of the UK’s leading publishers of children's books and magazines." It makes a lot of sense for the game makers to attack and partner their way into the eBook market.
