I really don't think Lively is such a big competitor atm. I went to see, and it reminded me of those virtual chat rooms of (digital) ages ago. I especially lacked the 'upload own stuff' option. But of course that can still come. Zoe Connolly even received an email from Google, asking for avatar suggestions (more details on Plurk, I guess). And Google got it's enormous horde of RL people that are already using Google Apps, so Lively is just a small jump. Confusing, to me. For someone who comes from SL, Lively is full of restrictions and not much fun. For a 'virtual worlds first' it might be kick-ass to people, although it's just a 3D chat room. Oh, their max for a room = 20. Nice thing is though, if you are number 21, you can still see everything around you, just not interact. Would be a neat thing for SL too, especially for live performances. You are not 'there' for the others, but at least you can still enjoy it?