New Media New Minds at Science Communication Conference 2010

On Monday May 24th , I gave a presentation during an interactive session which is called  New Media New Minds at the Science Communication Conference at Kings Place. Our group Ytouring ,  Channel 4 and Rezzable, we  shared our experiences in science engagement successes using virtual worlds and games.

Rezzable shared the one hour workshop with Nigel Townsend from Ytouring and Marie James from Channel 4 Future Media and Technology. During that one hour interactive workshop we engaged the science communicators to learn more about the uses of social media and use of virtual games to reach their audience in a successful way .Marie James from Channel 4 talked first about the  use of flash games, and the  use of  comments to bring in the community together on a subject which has been traditionally a  taboo in our society. Based on that program, they created a discussion where the audience shared their  ideas and opinions in a less moderated environment through comments and discussions with experts.  The Sperm race game has been a huge success widely used by schools and teachers and the program is called The Race: Science's Last Taboo.

My presentation focused on oneof our educational projects that we have done in partnership with Ytouring . We created a virtual game teaching students at the age of 14- 15 about scurvy and clinical trials through series of quests that were set in a virtual environment.  In our project our objectives were :

1- Create an on-line , interactive experience to reinforce the key message of teaching kids about scurvy and clinical trials

2- Engage students with a mix of educational role play and entertaining content

3- Understand technology , limitations and potential future use. Click to download AIDA Social Web Tools PDF (Requires Adobe Acrobat)

After the presentation we have divided them in to groups and gave them specific age group , subject and how they can best reach this group using the best social media mix to reach the widest audience in that group.

I have given them a frame work for the tools that are used the most and how best to use them in  the following hand out.

Science Communication Conference 2010 was held on Kings Palace during two days of  May 24- 25 with series of workshops and key speakers ranging from Engaging with older people  to Fostering Good science communicators.  The Conference addressed  key issues facing science communicators in the UK from  a diverse group of people from a broad range of backgrounds. It was a fantastic opportunity to network and share ideas . The theme for the 2010 Conference is ‘Audiences for engagement’. This explores different types of audiences as well as engagement style, maybe learning from the non-science arena.